We strive to be open and transparent in our communications and we welcome considered and well-informed feedback on our efforts.
Earning Our Voice
Performance + Communication = Reputation
We are engaged in an important national and international dialogue on the oil sands.
Canada's oil and gas industry is firmly committed to improving its environmental performance and communications with stakeholders and the public, both in North America and internationally. We strive to be open and transparent in our communications and we welcome considered and well-informed feedback on our efforts.
Oil sands producers are under no illusion about the scale and scope of our performance or communication challenges. While we have a solid track record of performance improvement, we also know we have a long road ahead. That said, we are heartened by recent poll data indicating that Canadians want to hear from us and, more fundamentally, that the majority (about 75%) of Canadians believe the best goal for the oil sands is not to stop development but to ensure development occurs with efforts to limit environmental impacts .
Read Public Opinon Research Results Read CAPP's Guiding Principles for Oil Sands Development
(PDF | 86KB | May 10)
What We're Doing
- Responsible Canadian Energy (RCE) – Building on the success of CAPP's Stewardship Program, our re-designed industry-wide performance measurement and reporting program will include increased focus on oil sands issues and performance.
Learn more about Responsible Canadian Energy (RCE)
- Increased stakeholder dialogue on oil sands issues – Two-way dialogues took place in 2010 with Canadian business, sustainability, academic and community leaders on the role of oil sands in Canada’s energy future.
- Industry Speaking Events - CAPP and its oil sands members are doing more to engage Canadians -- from students to CEOs -- in discussions about oil sands and broader energy issues.
- Energy Literacy Initiatives – Along with our own Energy in Action program, we are working with government and other third party organizations (Inside Education, the Canadian Centre for Energy Information, etc) to support a variety of energy awareness and literacy initiatives in Canada.
- Media, Social Media & Web – Improving our media relations and becoming a more active part of online communities.
Join CAPP's FaceBook Page
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Our overall objective is to encourage an informed, considered and constructive dialogue about oil sands and our energy future.
What Do You Think?
The oil and gas industry wants to hear Canadians' thoughts and opinions about what we do. Tell us what you think