'Sensible environmentalist' reviews reclaimed oil sands sites

September 26, 2011 - Calgary, Alberta

Dr. Patrick Moore, co-founder and former leader of Greenpeace and a self-described sensible environmentalist, said today that reclamation work under way in Alberta's oil sands demonstrates the resource is being developed in an environmentally responsible way.

"I've seen the land reclamation progress at oil sands sites," Dr. Moore said. "It's a necessary, staggeringly complex process and evidence shows the land will be reclaimed as thriving ecosystems after oil sands are developed to help meet the world's growing energy needs."

Dr. Moore is the author of Confessions of a Greenpeace Dropout, released earlier this year. The book explains why he left Greenpeace, 15 years after co-founding it, to establish a science-based approach to environmentalism.

The sensible environmentalist appears in newspaper and television advertisements currently airing across Canada as part of an information campaign sponsored by the Canadian Association of Petroleum Producers (CAPP), whose members represent more than 90 per cent of Canada's oil and gas production, including oil sands. The information campaign is founded on the continuous improvement in environmental performance being demonstrated by oil sands producers.

According to polling data commissioned by CAPP, over 75 per cent of all Canadians support oil sands development, provided environmental impacts are managed and reduced.

"Our research shows Canadians want to see tangible examples of oil sands environmental performance improvement," said CAPP vice-president Janet Annesley. "Advertising is one way to tell people about the good work being done to ensure responsible development of this resource - the third-largest source of oil on the planet."

TV advertisements featuring Dr. Patrick Moore, University of Alberta Engineering Dean Dr. David Lynch and a number of oil sands industry employees engaged in operations, engineering, environmental management and research can be found here: www.oilsandstoday.ca

The Canadian Association of Petroleum Producers (CAPP) represents companies, large and small, that explore for, develop and produce natural gas and crude oil throughout Canada. CAPP's member companies produce more than 90 per cent of Canada's natural gas and crude oil. CAPP's associate members provide a wide range of services that support the upstream crude oil and natural gas industry. Together CAPP's members and associate members are an important part of a national industry with revenues of about $100 billion a year. CAPP's mission is to enhance the economic sustainability of the Canadian upstream petroleum industry in a safe and environmentally and socially responsible manner, through constructive engagement and communication with governments, the public and stakeholders in the communities in which we operate.

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