Ads 

The people featured in CAPP's ads are real oil sands industry employees. We find them in our operations, across a wide-range of professions.

Television

Eddie Lui, Imperial Oil

Eddie Lui, Imperial Oil

At this research centre, we invented a technology called LASER. You can see the heavy oil is located underground. Heavy oil is more like peanut butter than liquid. So we need to inject steam and solvent so you can make it thinner and it would flow.

Watch the ad featuring Eddie Lui Watch the ad in French

Joy Romero, Canadian Natural Resources

Joy Romero, Canadian Natural Resources

Oil sands is a relatively new science. We're learning things continuously and improving things everyday. We are allocated a certain amount of water for our process. We don't want to bring one drop more of water on-site than we need to.

Watch the ad featuring Joy Romero

Steve Gaudet, Syncrude

Steve Gaudet, Syncrude

This area here used to be a mine. The distant hills have now been reclaimed to a forest. It's really important to us that people hear about the good work that we're doing. It's really important to us that people hear about the good work that we're doing.

Watch the ad featuring Steve Gaudet Watch the ad in French

Newspaper

Eddie Lui, Imperial Oil

capp.ca/oilsands

We use steam to recover the oil in the oil sands. Generating steam also creates greenhouse gases Our challenge is to reduce these emissions. In 2005, in our Calgary research centre, we developed a new technology that makes the process more efficient, reducing these emissions by 25%.

Garrett Brown, ConocoPhillips

capp.ca/oilsands

Garrett Brown of ConocoPhillips is part of the team that is applying new thinking to reforestation in the oil sands. Drawing on research from the University of Alberta, they are helping forests get started faster.

FAQs

Isn’t industry better off putting advertising money into performance initiatives?

The oil and gas industry is the single largest private sector investor in Canada – the vast majority of which is spent on fundamental performance. So, while we agree that performance improvements offer the best returns for CAPP members, we know we must both perform and communicate.

Read more FAQs

Megan Blampin - We know what was here before, what’s here now, and what we need to do before we leave.

Megan Blampin

English oil sands ad